Check Out These 5 Tips for Better Content Promotion
Yes, it’s done! You created awesome content that will solve a number of the world’s ills with ease. If only they get to read it.
The major obstacle to most content doing the job it was created to do is the lack of eyeballs on it. Creating the content is only half the battle: you need to actively promote that content for all you’re worth to get it to reach as many people as possible. Your content is only as good as how widely it is shared.
So how can you extend your content’s reach? Let’s take a peek at 5 ways you can do just that!
5 Ways to Promote your Content
Use your email list – Sending out an email announcing your new content is a drop-dead easy (and free) way to get more views to your content. Encourage your subscribers to socially share and forward this email to those they know who might be interested.
Post on Social Media – Your social media channels are yet another goldmine for traffic. Make a short post, again encouraging them to share and comment, and drop in a link. Since we don’t always know who has a large following, this can result in quite a few visitors.
Place Ads on Social Media – Social media channels can be a great place to advertise. Often it is very low-cost, and highly targeted. In particular try Facebook and Twitter. A recent wrinkle is the mobile ad platforms, where large amounts of traffic can be had for mere pennies!
Consider Content Amplification Services – A step further is the use of a content amplification service like Outbrain or Taboola. These sites charge you for clicks to your content only, and ads for your content will show up on major media outlets, like CNN, ESPN, Fox News, ABC News and many more. Worth considering if you have strong content that will convert.
Seek out Promotional Sites – There are a number of highly-trafficked sites that are easy to place your links on. Many of these are free or very low-cost. Some of these are sites like Inbound.org, Snip.ly, Scoop.it, Slideshare, BlogEngage, Triberr and AllTop.
Thanks for reading about these “5 Tips for Better Content Promotion”
Let me know how this article was helpful or if you need more information about anything discussed here!
Don’t Have Time to Optimize for Local SEO?
Would you like a free, no-strings consultation including an analysis of your online presence? We will give you an honest assessment of the changes that we could make to improve your position. Complete the Discovery Form or contact us at (847) 450-7446 to learn how we can position your website on page one.